How do you take a beloved but drifting brand and refreeze its edge? This candid case study unpacks the Everest Ice Cream turnaround—from stabilising cash flow and fixing the basics to reigniting growth through rebrand and cultural revitalisation. Hear directly from Johan Krynauw, Allegro Funds, and Owen Nelson, ex-CEO of Everest Ice Cream, as they share how the team tackled creaking operations, modernised manufacturing, trimmed complexity, and used data (not hope) to guide decisions. The discussion will cover leadership under pressure, stakeholder alignment, and the moments that nearly derailed the plan. Expect pragmatic lessons: what to measure, what to stop, and how to sequence change so the business doesn’t melt while you’re saving it.